The face of the future

The symbol mark is the most important and representative part of the LG CIP(Corporate Identification Program).

The overall design of the Emblem of LG, the Face of the Future, symbolizes the World, the Future, the Youth, the Human Being and the Technology. The letters, L and G expressed inside the circle represent LG's management and philosophy based on humanity. The emblem also stands for LG's commitment to keep close relationships with customers around the world and to assure Customer Satisfaction. The one eyed symbol mark signifies the aiming, the concentration and the smile, and the asymmetric space on the right represents the adaptability and the creativity.

The Logotype of LG has been adjusted through balance and proportion in consistence and Harmony with the symbol mark. Under no circumstances shall the logotype be changed. Communication titles such as LG Electronics, shall be used as standard. "Co., Ltd." "Corp." "Co,." following company names shall be omitted in English.

The signature of LG being the most important element in communicating with LG's Brand Image, any change or distortion of proportion, spacing or resizing at will is absolutely prohibited. The signature shall be used with consistency and uniformity among all kinds of media. Restrictions and rules of the corporate Identification Program shall always be respected.

The main color, the LG Red, represents the passionate spirit pursuant to challenge, the cosmopolitanism, the warmness and the friendliness, and the LG gray of the logotype stands for the technology and the credibility

The shape, form and color of the LG symbol mark shall never be changed for any reason whatsoever.