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Customer Value Creation

Leading the creation of customer values with the philosophy of Customer First - LG Innotek improves the capability for the customer value creation throughcustomized marketing, customer proposed R&D, and innovative activities focusing on the customers, and consolidates the position of First Partner of around 200 global companies.

Customer Value Driven Company

CVC (Customer Value Creation) = team

LG Innotek’s CVC team is the executive organization for the customized marketing and customer suggested R&D activities. The team is the customized close-supporting department who is responsible for the customer value creation and Omni directional customer response and is consisted of the core experts in R&D, Quality, Supply Chain management, and marketing area. LG Innotek conducts the continuous customer value creation activities from 2007 when the CVC team started its operation. We developed and are also achieving the successful cases of the B2B (Business to Business) marketing methodology in the electronic components industry.

1. Defining Customer Needs & Creating Value Creation 2. Delivery Customer Value 3. Sharing Customer Value 4. Defining Customer /Customer Value Creation Customer Proposed R&D + Customer Customized Marketing

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