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What is ESL (Electronic Shelf Label)?

ESL system is used by retailers for displaying all kinds of product to present pricing information on shelves. Moreover, ESL transmits product information updated in central server using low power RF technology through Gateways to thousands of each ESL.

Why ESL?

We offer retailers “user friendly” management platform, so that our customers can wirelessly update content easily and flexibly without printing conventional paper tags or to deploy multiple employees.

In the end, retailers can market promotional pricing that can attract customers with more dynamic pricing display. Ultimately, it will enable superior customer traffic to amplify retailer’s business to the next level.

Why LG ESL?

Low Power Consumption

Low Power Consumption

High Network Stability

High Network Stability

Integrated & Converged Retail Solution

Integrated & Converged Retail Solution

ESL System

Server

Server data co-works in between POS System & ESL Client Software

ESL Client

Retailers are able to control ESL system(Tag status, Product Information, Display Template etc.)through ESL Client

Gateway

Gateway then distributes signal to Tags and also acknowledges Tag status such as Power, Error, Network and so on.

Tag

To display product information, Tags communicate with Gateway.
※ Display Function : Product Info, Event, Color, Barcode, Price, Image

Profile

Allowing the ESL to be fitted to all standard shelving systems.

Accessories

Various Adaptor and Connectors are available

Value proposition / Competitiveness

Integrated total solution
Monitor & Control LED Lighting, ESL/Signage, RTLS and Sensing by one control tower

Product line-up

Product line-up
Item Specification
Gateway

- Tag Management (Monitoring & Control)

- Wired : Ethernet

- Wireless : Wi-Fi, IR-UWB, IEEE 802.15.4

E-paper Mono

- Mono Image / Battery

- Wireless : IEEE 802.15.4

E-paper Graphic

- Graphic Image / Battery

- Wireless : IEEE 802.15.4

TFT LCD Terminal

- 3.5” or Lager Display / Power Line

- Wireless : IEEE 802.15.4 / IR-UWB

Tag

Standard Tag (EPD)

  • 1.54 inch
    Standard Tag 1.54 inch image
    • Inform
    • Event
    • Color
    • Barcode
    • Price
    • Image
    • NFC
  • 2.13 inch
    Standard Tag 2.13 inch image
    • Inform
    • Event
    • Color
    • Barcode
    • Price
    • Image
    • NFC
  • 2.9 inch
    Standard Tag 2.9 inch image
    • Inform
    • Event
    • Color
    • Barcode
    • Price
    • Image
    • NFC

Mid-Large Tag (EPD)

  • 4.2 inch
    Mid-Large Tag 4.2 inch image
    • Inform
    • Event
    • Color
    • Barcode
    • Price
    • Image
    • NFC
  • 7.4 inch
    Mid-Large Tag 7.4 inch image
    • Inform
    • Event
    • Barcode
    • Price
    • Image
    • NFC
  • 10.2 inch
    Mid-Large Tag 10.2 inch image
    • Inform
    • Event
    • Barcode
    • Price
    • Image
    • NFC

TFT LCD

  • 3.5 inch
    TFT LCD image
    • Inform
    • Event
    • Color
    • Barcode
    • Price
    • Image
    • NFC
    • Signage

Special

  • Water Proof 2.9 inch
    Special water proof 2.9 inch image
    • Inform
    • Event
    • Color
    • Barcode
    • Price
    • Image
    • NFC
    • Water-Proof
  • Water Proof 4.2 inch
    Special water proof 4.2 inch image
    • Inform
    • Event
    • Color
    • Barcode
    • Price
    • Image
    • NFC
    • Water-Proof
  • Low Temp 2.9 inch
    Special low temp 2.9 inch image
    • Inform
    • Event
    • Color
    • Barcode
    • Price
    • Image
    • NFC
    • Low-Temp
  • Low Temp 4.2 inch
    Special low temp 4.2 inch image
    • Inform
    • Event
    • Color
    • Barcode
    • Price
    • Image
    • NFC
    • Low-Temp

Profiles & Accessories

The Integrated Series

The integrated series image of profiles & accessories

No more battery changes needed. The ultrathin integrated labels are powered by electrically conducting profiles.
The profiles cover the electronic labels fully and protect them from access of third parties.

Profiles

profile image

The back of the profile is manufactured from an opaque plastic and can be produced in different colors. On rear side, you can attach a standard profile which allows the ESL to be fitted to all standard shelving systems.

Accessories

accessories image

Accessories can offer a wide range of products that can be used to display the ESL in a variety of places at the point of sale. The Universal Connector fixes the troniTAG ESL to the products shown below (plus more from our range).

Gateway

gateway view

Description

  • Wireless controller for IEEE 802.15.4
  • Managed by ESL Client via Ethernet interface
  • Provides extending RF Standards(IR-UWB)
  • Extends the RF coverage by using PA & LNA
  • Easy to install into the ceiling and to link

Specification

specfication of gateway
Item Spec. Unit Condition
Ethernet 1 Port 10/100 Base-T
Wireless Range Max. 40 m GW to Devices (LoS)
Size (Diameter) 161Φx63
(Drill Size) 136Φ

ESL Software

Network Management System image

Description

  • Manages product information and ESL devices
  • Create customizable ESL template
  • Control event process and information updates
  • Support operation history management