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Company
About Us
Vision/Brand

LG이노텍은 자부심(PRIDE) 넘치는 회사입니다.

LG Innotek serves as a technology innovation
partner
dedicated to turning
customers' visions of the future into reality.
We prioritize our customers' success
as our ultimate goal and strive
to grow alongside them.
Customers working with LG Innotek
can benefit from cutting-edge technology,
distinctive solutions achieved through
connectivity and expansion,
and
trust-based unparalleled executive ability.
Vision
We aim to be the reliable technology partner
for paradigm-shifting companies,
enabling our
customer’s aspiration to drive future transformation
in electronics, mobility and robotics.
Brand Feel
Technology
Driven
Based on our innovations and transformations,
we provide the most professional and advanced
technology to realize our customers' visions.
Dynamic
Connection
We provide new solutions to meet
any customer
needs through
the organic connection and
expansion
of our technology and capabilities.
Reliable
Performance
We deliver unparalleled
executive ability
that can be
trusted under any circumstances.
Brand Identity
LG Innotek consistently stays one step ahead,
envisioning possibilities beyond the future
our customers imagine.
Our technology, ideas, and actions transcend
conventional limits, turning future possibilities
into reality through proactive innovation and
breakthrough advancements.
LG Innotek's forward-thinking innovations
turn the future, which our customers
dream of, into a reality.
Brand Behavior
This is our approach to work, aimed at becoming
the LG Innotek that brings customers’
envisioned futures to life.
  • 설명 이미지
    In order to provide customer impression and customer value, it is imperative to provide advanced solutions to recognize and resolve problems and pain point from the customer’s perspective. For this, we understand customers’ strategies and future directions. In addition, based on the 3C analysis considering market trends and competition status, we not only focus solely on what we can do, but also agonize and execute to provide our customers need more fiercely.
  • 설명 이미지
    Anticipate future changes and customer needs, rather than merely keeping up with the present. Instead of having a manual attitude to create based solely on customer requests, we even agonize and find out the hidden pain point and problems that customers have not previously noticed one step ahead. We then suggest optimal solutions through swift and active technical responses based on agile trend analyses on business, technology, and competition, and execute them together.
  • 설명 이미지
    Instead of an attitude to resolve a problem by oneself when it occurs, we agonize and resolve it together. In addition, we review and develop good ideas as a whole company rather than by individuals or units. We do not settle for the current methods of success; we resolve problems by sharing each other's ideas, giving advice, and collaborating with open mindsets, speak-up, and open communication.
  • 설명 이미지
    Thoroughly verify tasks, fully commit to what
    has been started, and see it
    through to completion.
    Prepare comprehensively and take full responsibility
    to
    become a trusted partner that customers
    can rely on in any situation.
Brand Slogan
This message encapsulates LG Innotek’s
vision and brand identity, directed
toward our customers.
Brand Identity System
설명 이미지
Visual Identity Story
The arrow symbolizes innovation and dynamism, representing LG Innotek that steps
into the future through challenges and pioneering efforts.
We lead the market with cutting-edge technology, forging new paths in collaboration with our partners.
This represents LG Innotek’s continuous progress and adaptability, opening doors
to possibilities through forward-thinking innovation and flexible responses to change.
Brand Motif
관련 콘텐츠 이미지 관련 콘텐츠 이미지
관련 콘텐츠 이미지 관련 콘텐츠 이미지
Direction of innovation
Continuous growth and
innovation toward the future
관련 콘텐츠 이미지 관련 콘텐츠 이미지
Proactive movement
A trailblazer’s role in pioneering
new paths with bold strides
관련 콘텐츠 이미지 관련 콘텐츠 이미지
Future-oriented focus
A dynamic movement of innovation
that leaps toward new possibilities
Brand Color
설명 이미지
관련 콘텐츠 이미지
Application
  • 관련 콘텐츠 이미지
  • 관련 콘텐츠 이미지
  • 관련 콘텐츠 이미지
Symbol Mark

The LG symbol represents five highly valuable assets: world, future, youth, humankind and technology. The letter L and G placed inside a circle form a human face, which strongly indicates our commitment to human-oriented management. The symbol also represents our determination to touch the lives of our customers worldwide with the best technical support and care.

Color System

The default logo colors of LG Innotek are LG Red and LG Gray. To form a proprietary brand image, it is necessary to build brand colors consistently.

LG RED

PANTONE+ 207C
C0 M100 Y62 K22
R165 G0 B52

LG GRAY

C0 M0 Y0 K70
R107 G107 B107

Logo Type

The logotype represents the official name of LG Innotek and it may not be altered under any circumstances.

Logo

The logo refers to the combination of the symbol and logotype that serves to identify LG Innotek in all forms of communications. The symbol cannot be used alone.

Note

  • LG Innotek’s CI is an intellectual property protected by the trademark law.
  • Theft or misuse of the LG Innotek CI may be punished based on the following laws.

Grounds for infringement

Article 66 of the Trademark Act (Act of Infringement): an act of using a trademark identical or similar to the registered trademark of another person on goods identical or similar to the designated goods. Article 2 of the Unfair Competition Prevention Act (Act of Unfair Competition): an act of causing confusion with another person’s commercial facilities or activities by using marks identical or similar to, another person’s name, trade name or trademark, widely recognized in Korea.

Grounds for sanction

Article 65 of the Trademark Act (Right to Seek Injunction against Infringement): A trademark right holder may seek an injunction requesting the destruction of infringing goods, the removal of facilities provided for infringement, or other necessary measures for the prevention of infringement against a person who infringes or is likely to infringe on his/her right. Article 4 of the Unfair Competition Prevention Act (Right to Request Prohibition of Acts of Unfair Competition): A person whose business interest is injured or threatened by an act of unfair competition may file a request, with the court, for prohibition or prevention of an act of unfair competition.

Penal provisions

Article 93 of the Trademark Act (Offense of Infringement): Any person who has infringed on trademark rights shall be punished by imprisonment for not more than seven years or by a fine not exceeding 100million won.