Automobile manufacturers (OEMs) are actively using vehicle lighting as a strategic element for brand differentiation.

For instance, light signature trend uses lighting to express individuality and enhance branding by emphasizing a brand’s identity.

Digital face differentiates the front-end design of vehicles through lighting, establishing a positive first impression.

This trend has emerged as the importance of radiator grilles, once essential for internal combustion engine vehicles, has diminished with electrification, blurring the lines between radiator grilles and lighting.

Vehicle lighting goes beyond its role in illuminating roads, serving as a key design element that infuses brands with uniqueness and distinction.

At the heart of this is the ‘Lighting Solution.’ As part of the shift towards autonomous and electrified mobility, lighting solutions are cementing their position as critical components that lead in the creation of high value in vehicle lighting, facilitating vehicle communication and enhancing power efficiency.